Leverage Customer Feedback to Refine Your GTM Strategy

Welcome to this week's edition of The Build Up, where I share fresh ideas and strategies for B2B executives and marketing leaders. My goal is to provide you with actionable insights to stay ahead in the ever-evolving business landscape. - Tobias

Inside this edition:

• Level up your GTM strategy

• 2025 budget and prediction season is here

Not yet a subscriber? Sign up here.

BEST OF THE WEEK

• How to keep consumers spending in January (Emarketer)

• The Future of B2B Marketing: 11 Predictions for 2025 (Marketing Profs)

• B2B Tech will be top line item in 2025 (Media Post)

• B2B influencer trends in 2025 (YouTube)

ABOUT OUR SPONSOR

There’s a reason 400,000 professionals read this daily.

Join The AI Report, trusted by 400,000+ professionals at Google, Microsoft, and OpenAI. Get daily insights, tools, and strategies to master practical AI skills that drive results.

Sign up now for free and work smarter, not harder.

THE DEEP DIVE

Elevate your GTM strategy with customer feedback

Last week, we talked about aligning sales and marketing teams for GTM success. This week, let's focus on another powerful tool.

Let's talk about using customer feedback to shape and refine your GTM strategy.

Customer feedback is like a direct line to the heart of your market. It tells you what resonates, what misses the mark, and where you can improve. It shows you where your product stands in the real world, not just in your planning documents.

Start by gathering all the feedback you can. Look at support tickets, social media comments, product reviews, and user interviews. Notice the patterns. Identify recurring praise, common frustrations, or suggestions for new features. These insights guide you toward adjustments that matter most to your customers.

This is not a one-time exercise. Keep listening as you grow. As your customer base expands, their needs might shift. The early adopters who loved you first might differ from the newer segments you attract later on. Continuous feedback loops ensure you adapt as your market evolves.

Feed these insights directly into your GTM strategy. If customers love a certain feature, highlight it more in your messaging. If they struggle with a part of your onboarding process, clarify it. If they mention a channel where they discovered you, invest more in that channel. If they complain about response times, consider adding more support resources. Let their voices shape the path you take.

Think of feedback as the steering wheel of your strategy. It helps you avoid driving blindly. It helps you confirm or challenge your assumptions. It gives you a chance to improve before competitors claim that space. It prevents you from pouring resources into tactics that don't connect with real customers.

Start small if you need to. Review the past month's support requests or read through recent social media mentions. Look for one insight you can act on. Maybe you improve the clarity of your pricing page or update your onboarding emails. Then see what changes in engagement or conversion follow. Make this a habit. Each improvement, no matter how small, adds up over time.

When you integrate customer feedback into your GTM strategy, you do more than just adjust tactics. You show customers you care about their experience. You build a stronger brand relationship. You align yourself with what the market truly needs, not just what you think it needs.

As a bonus, when you implement a great customer feedback system you can turn some customer into champions. These are the people who will give you the most honest feedback but will also go to bat for you. They will be the ones to publicly celebrate features developed as a result of their input and they will defend your offering when budgets are being cut. Growing a customer champion base will level up your business.

The Bottom Line

Customer feedback is not just noise. It is a signal that guides your GTM strategy to better fit the real-world market. By listening and acting on what your customers say, you keep refining your approach. You stay relevant, responsive, and ready to meet their evolving needs. In doing so, you set your startup on a path toward sustained growth and long-term success.

P.S. Next week, we'll explore how to keep your GTM strategy agile in a changing market. Stay tuned!

LOOKING FOR MORE?

• Feedback or questions—reach out directly at [email protected].

• Need help with your marketing strategy? Register for a 90-minute strategy call with me.

• Looking for a fractional CMO? Visit The Chief Marketer to learn more about my fCMO services.