Vectorscope

Welcome to this week’s edition of Vectorscope, tailored for marketing professionals and leaders in the cybersecurity space. In this newsletter, you’ll find practical strategies, cutting-edge insights, and fresh thinking designed to help your security-focused brand break through a crowded market. My goal is to equip you with the tools and ideas needed to thrive amid shifting threats, buyer skepticism, and evolving industry standards. – Tobias

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THE DEEP DIVE

When the Real Threat Is Human Nature

I set up in the back room of a coffee shop this week to work on my newsletter.

Nothing unusual. Laptop open.

But across from me, I noticed something that stopped me cold.

A man at a nearby table left his iPad unlocked and unattended when he went to the counter.

No lock screen. No passcode. Wide open.

And he didn’t just do it once.

He did it four times.

One of those times, he disappeared to order another drink — leaving his device visible and unlocked for almost seven minutes.

Think about that.

Seven full minutes. In public. Unattended. Unlocked.

Why This Matters for Cybersecurity Marketing

We spend so much time marketing the latest tools, innovations, and frameworks.

Yet, the biggest risk remains unchanged: human behavior.

You cannot assume people understand best practices.

You cannot assume people will behave rationally.

You cannot assume “common sense” will win the day.

If the basics are ignored, everything else falls apart.

The most sophisticated security program in the world can still be undone by a single careless moment.

That’s the reality we have to market around.

The Lesson for Cybersecurity Marketers

Security isn’t a product you sell once.

It’s a habit you have to help people build.

That means:

• Repetition matters.

• Emotional engagement matters.

• Relatable real-world stories matter.

We aren’t just promoting solutions.

We are fighting complacency, assumptions, and bad habits every single day.

Next time you are working on a campaign, ask yourself:

Because shifting mindsets is where real impact happens.

Stay sharp,
Tobias

LOOKING FOR MORE?

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